We worked with a lead generation company that wanted to meet shifting market demands for insurance leads by expanding into inbound calls. While they had phone numbers on their website & advertising, it simply wasn’t driving many calls. Their customers were actively seeking calls instead of lead forms and were seeing greater success, forcing high demand for this product. With the revenue & profit opportunity of calls being significantly higher than form leads, it was critical for long-term growth to find a way to meet this demand.

The Challenge

In the insurance industry, lead generation is crucial, but converting initial online interest into meaningful sales conversations can be a hurdle. Our client relied heavily on online lead forms, which were not performing well enough for their customers. Their customers were facing significant challenges in connecting with prospects from lead forms for a number of reasons:

  • Low Outbound Response Rates: Consumers are increasingly hesitant to answer unfamiliar phone numbers, leading to difficulties reaching leads and scheduling calls.
  • Inconvenient Timing: Outbound calls often disrupt potential customers, hindering engagement and receptiveness.
  • Unrealistic Expectations: Some customers assume online forms eliminate the need for further interaction, stalling the sales process.
  • Agent Preference: Not all sales representatives enjoy outbound calls, impacting call volume and overall effectiveness.

With consumer and customers trends changing the landscape of what was needed, finding a way to generate inbound calls was critical.

Our Approach

We started by reviewing the consumer journey and determining what options were

The Solution

This comprehensive approach empowered our client to:

  • Gain Market Intelligence: Through research and analysis, they acquired in-depth knowledge of the home improvement lead generation landscape.
  • Develop a Specialized Offering: Leveraging market insights, they tailored their lead generation services specifically for home improvement clients.
  • Establish a Digital Presence: The launched website served as a powerful tool to attract and convert potential clients seeking home improvement leads.

The successful expansion into the home improvement vertical yielded significant benefits:

  • New Market Entry: They successfully established themselves within the home improvement lead generation market, diversifying their revenue streams.
  • Sustainable Growth: The new vertical opened doors to new client acquisition and ongoing lead generation opportunities.
  • Enhanced Expertise: The project further solidified their expertise in lead generation across different market segments.

We were able to make the vertical profitable within the first 6 months of launch and gain a number of large new clients, many of which expanded their purchases with us into not only the new vertical, but in other core verticals as well.

Is your business ready to explore new market opportunities? Let Simplified Solutions Consulting help you navigate diversification and achieve strategic growth. Contact us today for a free consultation!