We have had multiple clients come to use looking to develop marketing plans; from apparel to realty to wealth management firms. They all share a common theme, a passionate desire to use their creativity and knowledge of their industry to growth their companies with marketing. At Simplified Solutions Consulting we love the opportunity to help bring this passion to life. While each one has it’s own quirks and unique needs, the end goal is always always the same, developing a marketing plan tailored to their unique value proposition that can help drive growth.

The Challenge

Many small and medium-sized businesses, filled with creative ideas, lack the expertise to translate them into a cohesive and actionable marketing plan. This often leads to inconsistent efforts, wasted resources, and a lack of focus on key performance indicators (KPIs). We’ve worked with multiple clients who are faced this dilemma, struggling to convert their internal brainstorming sessions into a strategic marketing roadmap.

Our Approach

Simplified Solutions Consulting begins each marketing plan by collaborating with the client to understand their existing marketing ideas and past approaches.  After gathering that information, we dig deeper, doing research on their company and competitors, and put ourselves in the customer’s shoes. Oftentimes we have to spend time really digging into what success really means for them. We work together to identify what their target markets look like and bring it down to the most important part of the equation, the people they want to market to. By diving into what those people look like, why they would want to work with us, and how we can help them it becomes crystal clear what the target market looks like. Then we can revisit the tactics they’d like to employ and their current state to create a plan that is tailored specifically to their business. 

The Solution

Through our comprehensive process, we help our clients navigate from scattered ideas to a structured plan with a number of key elements:

  • Data-Driven Foundation: We conduct in-depth research on our client’s company and competitors, providing crucial data for informed decision-making.
  • Outcome-Oriented Focus: We leverage our marketing expertise to guide our clients in defining their desired outcomes and aligning them with their marketing efforts.
  • Target Market Precision: We facilitate collaborative exercises to identify and refine the ideal customer personas, ensuring their marketing messages resonated with the right audience.
  • Tailored Tactics: We revisit the preferred marketing tactics with consideration of their existing marketing landscape to crafted a customized plan that maximizes efficiency and leverages their strengths

In the end, our clients receive a comprehensive marketing plan that:

  • Streamlines their marketing efforts: A plan providing a clear roadmap, eliminating confusion and ensuring focused execution.
  • Aligns with business goals: The plan directly ties marketing activities to desired outcomes, maximizing impact on strategic objectives.
  • Enables data-driven decision making: The plan establishes a framework for measuring performance and guiding future optimizations.
  • Is Ready for Execution: The plan is tailored to their company’s needs, capabilities, and structure.

Is your marketing strategy a jumble of ideas? Do you feel like it lacks structure and measurement? Let Simplified Solutions Consulting help you transform it into a powerful roadmap for success. Contact us today and unlock the potential of your marketing efforts!