We worked with a lead generation company that wanted to expand beyond insurance and into home improvement. While they understood the basics of lead generation, getting into a new vertical outside insurance presented new challenges to go with the expanded opportunity. They weren’t sure where to begin or what was needed to be successful in a whole new market.

The Challenge

Expanding into new market segments often comes with unique challenges. Our client, a successful lead generation company within the insurance industry, sought to diversify by venturing into the home improvement space. While they possessed expertise in lead generation, navigating a new vertical required adapting their approach:

  • Understanding the Market: They needed to research and understand the needs and expectations of potential home improvement leads compared to insurance leads.
  • Building a Niche Expertise: Developing a specialized understanding of home improvement lead generation was crucial to success.
  • Client Acquisition: Identifying and attracting new clients within the home improvement industry presented a fresh challenge.

Our Approach

We employed a multi-faceted strategy to support the expansion in this new space:

  • Market Research and Analysis: We conducted thorough research to comprehend the specific requirements and dynamics of the home improvement lead generation market.
  • Target Audience Identification: By understanding the buyer personas, we tailored the approach to resonate with potential home improvement lead buyers.
  • Website Development and Launch: We designed and launched a user-friendly website catering to the 8 most popular home improvement categories, facilitating lead generation.

The Solution

This comprehensive approach empowered our client to:

  • Gain Market Intelligence: Through research and analysis, they acquired in-depth knowledge of the home improvement lead generation landscape.
  • Develop a Specialized Offering: Leveraging market insights, they tailored their lead generation services specifically for home improvement clients.
  • Establish a Digital Presence: The launched website served as a powerful tool to attract and convert potential clients seeking home improvement leads.

The successful expansion into the home improvement vertical yielded significant benefits:

  • New Market Entry: They successfully established themselves within the home improvement lead generation market, diversifying their revenue streams.
  • Sustainable Growth: The new vertical opened doors to new client acquisition and ongoing lead generation opportunities.
  • Enhanced Expertise: The project further solidified their expertise in lead generation across different market segments.

We were able to make the vertical profitable within the first 6 months of launch and gain a number of large new clients, many of which expanded their purchases with us into not only the new vertical, but in other core verticals as well.

Is your business ready to explore new market opportunities? Let Simplified Solutions Consulting help you navigate diversification and achieve strategic growth. Contact us today for a free consultation!